Logos & Branding

Make the best Impression

Your logo is the visual identity your business presents to the world– your first chance to make a good impression with potential customers. The essential building block of all of your business promotions, it is the keystone of establishing a successful brand. Whether you are a start-up looking to create a new identity, or an existing business wanting to improve upon what you already have, developing a unique and powerful logo that sets you apart from the crowd is the critical first step.

The Process

The process of logo design begins with an interview designed to get to the core of your business identity. In order to craft an effective brand, we must first fully understand what makes the business unique. What is the culture, the personality of the business? What virtues and qualities does your business embody? The answers to these questions inform the communication objectives, not just for the logo design but for the building of the brand in all of the business promotions.

After establishing the communication objectives for the logo, Springer Design develops three to five unique design concepts to choose from. From this group the client chooses one concept which we will then be refined until it is the perfect logo.

what will it cost?

A precise estimate depends on a number of factors, including the size of the business and the scope of the branding guidelines required. That being said, people want a general idea of how much it will cost to crate a logo. A good ballpark range to keep in mind for a custom logo is somewhere between $700 and $900. For many people accustomed to bargain basement prices available on sites like Fiverr, this can come as a surprise. But when you consider that your goal is to create the highest quality brand for the lifetime of your business, the value is actually very good. When you look at the logo examples below, bear in mind that each of them also cost about that amount. When you are ready to make a long-term investment in the success of your business, get in touch to schedule a free initial consultation.