Mahalak Financial
Mahalak Financial
Mahalak Financial was looking for a fresh re-brand after the departure of one of the principals and a change in location. The goals for the logo were to combine an approachable, down-to-earth tone with a professional, confidence-inspiring feeling. The principal owner was an avid outdoorsman, so a mountain seemed the perfect symbol to convey strength, dependability and a solid foundation. After trying several approaches, we decided that rendering the imagery with bold brush strokes gave the logo the perfect human touch.