A/B Technologies



Biotechnology innovators A/B Technologies needed to update their website with a fresh look. In the process of the re-design, we changed not only how the site looked, but how the information was presented. The previous site required readers to advance sequentially through a series of pages. The new design gives visitors to the site a broad overview of the company on the home page, with clearly defined links to more detailed information. The WordPress-driven site also allows an A/B Technologies employee to easily update information about upcoming trade shows. In addition to the visual design, Springer Design wrote all of the copy on the home page to better reflect the current market position of the company.


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